Together with communications, advocacy activities represent one of the three pillars of WSSCC's work. They include global level and national, or country, level awareness raising and lobbying. To achieve its advocacy mandate, WSSCC develops various sets of advocacy materials, ranging from posters, postcards, stickers and cups to soaps or key rings. They are distributed and displayed at major international sanitation-related events as well as used by WSSCC's National Coordinators and Regional Representatives for their local advocacy activities.

The main goal of WSSCC's advocacy activities is to put the current global sanitation crisis at the forefront of global and local political agendas so that the condition of 2.6 billion people without access to adequate sanitation does not remain a silent suffering but becomes a reality impossible to wipe out from the decision-makers' priority list.

The centrepiece of the Collaborative Council's advocacy activities is the Water, Sanitation and Hygiene for All (WASH) initiative launched in 2001: a high-profile global advocacy campaign aimed at raising public and political awareness of safe water supply, adequate sanitation and hygiene services. Core to the WASH campaign is its people-centered approach, which focuses particularly on the unserved poor, women, children and young people.

Please click here to read more about the WASH campaign and to see the WASH images and messages.