Introduction: Advocacy planning cycle
Planning advocacy is similar to any other project planning. It involves identifying clear objectives and targets, defining messages, choosing approaches and activities, as well as monitoring and evaluation. Follow the steps of the advocacy planning cycle to maximize your effectiveness when advocating for the issues that matter to you and your organization.
Effective advocacy requires planning. The advocacy planning cycle shown below offers practical steps to help you plan and implement advocacy activities systematically.
Get started! Click each step in the advocacy planning cycle and read through them to strengthen your advocacy efforts.