Set Objectives: what are your specific advocacy objectives and how can you make them SMART?

When the analysis stage is complete, you can list advocacy objectives of what you want to achieve and by when. As for any project or programme, advocacy objectives should be SMART.

•    Specific: what exactly do you want to happen?
•    Measurable: will you know when you have achieved them?
•    Achievable: is it possible to achieve them given your resources and time?
•    Relevant: are they relevant and appropriate to all stakeholders, and to the problem itself?
•    Time-bound: by when do you want them to happen?

Examples of some SMART advocacy objectives:

•    To increase funding for sanitation provision in the five poorest districts by 50%, within 18 months;
•    To convince the Ministry of Education to agree to adopt a national hygiene promotion programme, as part of the curriculum for all primary and secondary school age children by start of school year xy; and
•    To ensure that the national economic and development planning authority includes water supply and sanitation coverage targets in the country's new five-year development plan.

Examples of some not-so-SMART advocacy objectives:

•    To promote the improvement of sanitation services in poor communities;
•    To promote separate toilet facilities for girls and boys in schools; and
•    To reduce national incidences of preventable water- and sanitation-related diseases.

While these objectives are relevant and achievable, they are not specific, measurable nor time-bound.

Last updated: Fri, 11/05/2010 - 14:36
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