"WASH has helped to place the issues of clean water, basic sanitation and good hygiene firmly in the public consciousness and on the political agenda." Kofi Annan, former UN Secretary General
The centrepiece of WSSCC advocacy activities is the Global Water, Sanitation and Hygiene for All (WASH) Campaign. Its aim is to raise public and political awareness of adequate sanitation services, healthy hygiene practices, and safe water supplies. Integral to the campaign is its people-centred approach – focusing on unserved poor, women, children, and youth.