Zimbabwe has a long history of championing innovative approaches to safesanitation improvements. While specific technologies such as the VentilatedImproved Pit Latrine (VIP) rejuvenated improved sanitation access worldwide,the use of social marketing strategies, such as the Participatory Health andHygiene Education (PHHE), provided a strong impetus to positive behaviorchange. The National Action Committee (NAC) for rural water supply andsanitation created in the mid-1980s has over the years not only providedleadership in the sub-sector, but also assured co-ordination of efforts, crosscuttinglearning and become a repository of valuable experiences and lessons.