Resources / GDP for GDP: Campaign Guidelines

This document is intended as a guideline to using and adapting the materials that support the WASH Campaign “GDP for GDP” – Good Dignity Practices for Gross Domestic Product.

This document explains the:

Campaign background: the thinking that led WSSCC to develop its new campaign theme, and how the set of materials is designed to address the current sanitation challenge.

Campaign theme: an overview of GDP for GDP – the key messages, an explanation of the approach, and campaign goals.

Campaign materials: an introduction to each of the resources and suggestions for how to use them for different target audiences and in a range of contexts.