This theory aims to understand the environment and interpersonal influences (such as peers) in order to change behaviour, which can be more effective than a focus on the individual to change behaviour. Peer influence, and the role it plays in individual decision-making around behaviours, is the primary focus of Social Norms Theory.
This report is a collection of evidence, brief examples highlighting the effect and benefits of placing women at the core of planning, implementation and operations of WASH programmes. The experiences also show how women’s empowerment and the improvement of water supply, sanitation facilities and hygiene practice are inextricably linked. One cannot be successfully achieved without the other.