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Understanding the influence of individual's peers ( friends, acquaintances, neighbors,classmates ) on behavior has been of interest to economists in a wide variety of fields, particularly in driving (new) technology adaptation. This paper analyses the role of peers or social interactions in adopting menstrual cups among Nepali girls and women in Chitiwan district.
The authors argue that peers matter because individuals learn how to use the technology from their friends, but that peers do not aect an individual's desire to use or attempt to use.