Determinants of Technology Adoption: Peer E ects in Menstrual Cup Take-Up, Nepal

Publications
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Emily Oster and Rebecca Thornton
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2 January 2010
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Summary

Understanding the influence of individual's peers ( friends, acquaintances, neighbors,classmates ) on behavior has been of interest to economists in a wide variety of  fields, particularly in driving (new) technology adaptation. This paper analyses the role of peers or social interactions in  adopting menstrual cups among Nepali  girls and women in Chitiwan district.

The authors argue that peers matter because individuals learn how to use the technology from their friends, but that peers do not a ect an individual's desire to use or attempt to use.

About the author

Emily Oster, University of Chicago and NBER; Rebecca Thornton University of Michigan

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