Worldwide, more than one in three people lack access to a safe, hygienic toilet. This simple fact costs people their health, countries their GDP and billions their dignity.
But there is a solution; we call it
GDP for GDP – Good Dignity Practices for Gross Domestic Product
Any actions taken to improve sanitation and hygiene – from building a toilet to teaching children to wash their hands with soap – are Good Dignity Practices. These bring economic benefits and improve dignity.
Find out how you can become involved in GDP for GDP and help turn shit into gold:
Campaign background: the thinking that led WSSCC to develop its new campaign theme, and how the set of materials is designed to address the current sanitation challenge.