WASH Advocacy / Campaigns & Events / GDP for GDP / Materials

For our campaign materials, we have used visual language because it is quickly understood and universal.

From a design perspective, the campaign is flexible enough for adaptation and reproduction in different settings; features clear headlines; uses strong pictograms that reinforce the messages with limited need for translation; is executed in a distinctive, provocative manner in keeping with the WASH brand; and works globally.

You can click here to see all of the campaign materials from our WASH Advocacy resources section, or you can click on them one-by-one below:

All materials are compatible with the Microsoft Powerpoint software (Microsoft Office 97-2003) or Adobe Illustrator (Adobe Creative Suite 4).

File formats
The artwork is available in four file formats: JPEG (Joint Photographic Experts Group), AI (Adobe Illustrator) and EPS (Encapsulated PostScript). Production files in both English and French are available in PDF format.

  • The JPEG file formats refer to a flat image file, available in both cmyk (used for print-oriented items) and rgb (for on-screen items); the JPEGs are provided at 300dpi (optimized print definition) and 72dpi (on-screen definition); imported artwork in these formats cannot be rescaled beyond 110% (original size + 10%). Below this size quality may be compromised. When pieces containing imported rgb files are printed, in some cases colours may vary slightly.
  • The AI and EPS formats refer to vector-based artwork, and are only supplied as cmyk-coloured files. Artwork in one of these file formats can be reworked (e.g. recoloured) – if necessary – using Adobe Illustrator CS4. These two file formats also allow imported artwork to be rescaled (smaller or bigger) without loss of quality.

To create a coherent campaign image, we have used a limited set of colors and gradations. We recommend that you do not alter these. Please talk to the WSSCC Secretariat if you would believe that a change in colours would work better in your local setting, for example in order to tie in with an existing campaign.

To maximize consistency in the texts, we used a limited set of typefaces:

  • Helvetica Neue: Condensed Bold, 75 Bold
  • Arial: Narrow, Narrow Bold and Regular
  • Eurostyle (for the URL)
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