Nigeria's National Task Group on Sanitation, the acting National WASH Coalition, joined several radio stations and the Water and Sanitation Media Network to initiate a WASH Radio Campaign in six selected states (Bayelsa, Ebonyi, Jigawa, Kogi, Oyo and Taraba) with low sanitation and hygiene coverage. The campaign aimed to increase the knowledge and practice of positive sanitation and hygiene behaviours among members of the general public.
Jingles were produced and aired extensively during the last quarter of 2009 as part of activities to mark Global Handwashing Day. The jingles advocating for positive changes in sanitation and hygiene behaviour reached listeners in three local languages (Hausa, Igbo and Yoruba) and English. Although the target audience of the campaign was primarily the six selected states, the messages also spread out to a listenership from neighbouring states.
