Is it possible to carry water, sanitation and hygiene messages by the people to the people – irrespective of their educational background, age, sex, religion, location, language and ethnicity? Yes, culture sensitive WASH Radio Campaigns can do it!
With support from WSSCC, the National WASH Coalitions in the Philippines, Colombia, Ethiopia, Nigeria, Zimbabwe, Bangladesh and Kyrgyzstan have launched radio campaigns to accelerate their advocacy and communication efforts. They have created a new platform to share and promote WASH news, facts and stories.
Through innovative programming (discussion panels, community debates, drama, documentaries, Public Service Announcements, jingles, etc.) and the involvement of public figures, government officials, civil society activists and other actors, the broadcasts attract the interest of a broad audience.
The WASH Philippines Radio Campaign was one of the first programmes on air, running for six months from February 2009 onwards. The Coalition teamed up with Silliman University’s Office of Information and Publications (SU OIP) and has since been providing the Silliman on Air radio programme with brief WASH messages reaching the Visayas and Mindanao provinces on weekdays.
Each brief broadcast in the local language aimed to inspire and encourage, raise awareness, build capacity and move people to action to improve water supply, sanitation and hygiene in the communities. Varied content and repeated exposure have made the campaign a real success, which, in turn, motivated the Coalition and SU OIP to continue their efforts even beyond the contract period. WSSCC is very pleased with this decision and is thanking them for their enthusiastic commitment.
Instead of reading, are you keen to listen to water, sanitation and hygiene? Visit the advocacy section to get some vibes of “Studio WASH”.
The International Initiative for Impact Evaluation (3ie), a WSSCC partner, has updated the Evidence Gap Map (EGM) that provides an analysis of 41 systematic reviews and 317 impact evaluation studies in low- and middle-income countries (L&MICs). The analysis is based on the impact of WASH promotional approaches on behaviour change, health and socio-economic outcomes in […]
Click here for information in Arabic, French, Chinese, Portuguese, Russian and Spanish. India has taken massive strides towards achieving universal safe sanitation. The number of people without access to toilets in rural India has gone down from 550 million in 2014 to less than 150 million today, through an intensive behaviour change campaign, the Swachh […]
Dans les décennies à venir, il y a fort à penser que les plus grands problèmes de ce monde persisteront, tout comme des millions de personnes continueront de se sentir laissées pour compte face aux forces de la mondialisation. Seul un changement rapide et radical pourrait déjouer cette prédiction. Il appartient donc aux États, aux […]
One safe prediction for our world in the next future is that the biggest global problems will not disappear, and millions of people will keep feeling left behind by the forces of globalization unless we take immediate radical action. Governments, civil society organizations, development partners and businesses must increase their joint efforts to achieve the […]