Studio WASH: listen – share – act

Date: 9th November 2010

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Is it possible to carry water, sanitation and hygiene messages by the people to the people – irrespective of their educational background, age, sex, religion, location, language and ethnicity? Yes, culture sensitive WASH Radio Campaigns can do it!

With support from WSSCC, the National WASH Coalitions in the Philippines, Colombia, Ethiopia, Nigeria, Zimbabwe, Bangladesh and Kyrgyzstan have launched radio campaigns to accelerate their advocacy and communication efforts. They have created a new platform to share and promote WASH news, facts and stories.

Through innovative programming (discussion panels, community debates, drama, documentaries, Public Service Announcements, jingles, etc.) and the involvement of public figures, government officials, civil society activists and other actors, the broadcasts attract the interest of a broad audience.

The WASH Philippines Radio Campaign was one of the first programmes on air, running for six months from February 2009 onwards. The Coalition teamed up with Silliman University’s Office of Information and Publications (SU OIP) and has since been providing the Silliman on Air radio programme with brief WASH messages reaching the Visayas and Mindanao provinces on weekdays.

Each brief broadcast in the local language aimed to inspire and encourage, raise awareness, build capacity and move people to action to improve water supply, sanitation and hygiene in the communities. Varied content and repeated exposure have made the campaign a real success, which, in turn, motivated the Coalition and SU OIP to continue their efforts even beyond the contract period. WSSCC is very pleased with this decision and is thanking them for their enthusiastic commitment.

Instead of reading, are you keen to listen to water, sanitation and hygiene? Visit the advocacy section to get some vibes of “Studio WASH”.

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