Indian actress Vidya Balan becomes sanitation ambassador

Date: 15th May 2012

Array ( [0] => WP_Term Object ( [term_id] => 1 [name] => Uncategorised [slug] => uncategorised [term_group] => 0 [term_taxonomy_id] => 1 [taxonomy] => category [description] => [parent] => 0 [count] => 454 [filter] => raw [term_order] => 5 [cat_ID] => 1 [category_count] => 454 [category_description] => [cat_name] => Uncategorised [category_nicename] => uncategorised [category_parent] => 0 ) )

Popular Indian actress joined the ranks of Shah Rukh Khan and became the celebrity face for sanitation campaigns in India. As a brand ambassador she will help to fight open defecation, promote sanitation and appeal to communities to help improve their health, livelihoods and security.

The Government of India, together with the Water Supply and Sanitation Collaborative Council (WSSCC), based in Geneva, Switzerland for whom Shah Rukh Khan is already a Global WASH Ambassador, conceived the idea.

According to the UNICEF-WHO Joint Monitoring Program (JMP) report 2012, nearly 80 % of India’s 1.22 billion people still practice open defecation. Despite being one of the fastest emerging economies in the world, access to adequate sanitation remains shockingly low, and more Indians own mobile phones than a toilet!

The Government of India has been running a “Total Sanitation Campaign” for over a decade which seeks to provide access to individual toilets to all rural households, toilet units in all schools and waste management to ensure a clean environment in villages. Vidya’s appointment as an Ambassador for the sanitation cause, is expected to help in the fight to change hearts and minds towards this critical development issue, which continues to plague millions of Indians.

“Changing the sanitation and hygiene situation in the sub-continent is about changing mindsets”, said Archana Patkar, WSSCC Programme Manager. “There is no one better placed than Bollywood’s leading men and ladies to help us achieve total sanitation!”

Related News

(The article below was originally published with support from WSSCC by the International Institute for Sustainable Development, here) Presented by Water Supply and Sanitation Collaboration Council (WSSCC), State of Qatar (Qatar Fund for Development), Global Citizen, and Education Cannot Wait, this side event focused on sanitation as a key determinant of health and education. Panelists shared examples […]

(The article below was originally published with support from WSSCC by the International Institute for Sustainable Development, here) This side event convened to launch and discuss the findings of a global review on the effectiveness of national accountability mechanisms on progress towards the water and sanitation targets of SDG 6. The report is available online […]

On July 11, 2018 Simavi and WSSCC hosted a panel discussion during the High-level Political Forum on Sustainable Development, about “Putting Menstrual Health on the 2030 Agenda.” This event was the 5th of a live webinar series related to menstrual health management and was attended by over 100 in person and online participants. The event […]

Mr. Ali Abdulla Al Dabbagh, Deputy Director General for Planning at the Qatar Fund for Development (QFFD), and Mr. Rolf Luyendijk, Executive Director of the UN-hosted Water Supply and Sanitation Collaborative Council (WSSCC), will speak to policy- and decision-makers in New York on Thursday, 12 July 2018, about the high returns that sanitation and hygiene […]