Imagery is important in conveying ideas, and WSSCC has developed a ‘Menstrual Hygiene Management Ring’ illustration (see above) to support and reinforce all of its work on menstrual hygiene.
The ring appears in its reports, is used as a bracelet, and in other formats. The ring is made up of 22 yellow circles and 6 red circles which represent the 28 day menstruation cycle. The ring helps to emphasise that menstruation is something to be proud of each month and something to be talked about. It is a symbol for breaking the silence on ‘Menstrual Hygiene Management’.
The imagery was designed by WSSCC with the strong involvement of Indian designer Lakshmi Murthy (in photo) who is the founder of Vikalpdesign, a design and communications consultancy based in Udaipur, India. A social communicator and designer, Lakshmi has worked with rural communities across India since 1986 and specialises in reproductive and sexual health communication tools.
“I have always taken my drawing board to the field. The field has always been my teacher. It taught me to see and that is what directs my work,” says Lakshmi.
She has developed a number of localised communication models over the years, which have helped her to discover new ways of both seeing and conversing with diverse audiences. She is the founder and trustee of two Non Governmental Organisations (NGOs), Aajeevika Bureau and Jatan Sansthan, and runs the ‘UGER Fabric Sanitary Napkin’ initiative – part of the ‘Safe Menstruation Campaign’ in Rajsamand District, Rajasthan. Since 2011, she has been on a doctoral programme at the Indian Institute of Technology’s Industrial Design Centre in Mumbai, where her research area is Menstruation and Management.
Aside from WSSCC, Lakshmi’s clients have included UNFPA, the Government of Uttarakhand, the Population Council (Delhi) and Aga Khan Foundation (Delhi).
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