Raising awareness about something that wasn’t known before can be a useful tactic when it’s part of a larger effort to drive social change. Of course, making target audiences more aware of an issue can be a critical step in creating an environment where change is possible.
But how do we measure if our advocacy and campaigning efforts are working? Moreover, how can we tell when our advocacy Call for Actions translate into change?
In the world of impact evaluations, the subject of understanding evaluating advocacy has received little attention. This gap has been investigated in a new study from research partners WSSCC and International Initiative for Impact Evaluation (3ie), Evaluating advocacy: an exploration of evidence and tools to understand what works and why: 3ie working paper 29, 2017.
“Advocacy is a widely used tool to bring social-political and economic change and a considerable investment is made every year by bilateral and multi-lateral institutions for advocacy initiatives. We were inspired to review and develop robust approaches and methodologies to evaluate the advocacy initiatives to strengthen accountability and learning. We are pleased to release the working paper, which makes a valuable contribution to the growing body of knowledge on advocacy evaluation,” says Chaitali Chattopadhyay, WSSCC’s Senior Programme Officer, Monitoring and Evaluation.
The paper reflects some of the outcomes of a WSSCC and 3ie meeting on Measuring the Impact of Advocacy in Geneva in April 2016. Authors Katie Naeve, Julia Fischer-Mackey , Jyotsna Puri, Raag Bhatia and Rosaine N Yegbemey developed the working paper, adding to the growing study and practice of advocacy evaluation by examining the challenges associated with evaluating advocacy initiatives.
The paper identifies factors associated with successful advocacy interventions that have been measured using impact evaluations and summarizes them in a toolkit section and highlights that evaluating advocacy actions requires a combination of methods, and that any single method is too limited to evaluate the dynamic and multi-level, multi-actor nature of advocacy initiatives.
The Evidence Programme on Sanitation and Hygiene
This video outlines the Evidence Programme on Sanitation and Hygiene.
By funding rigorous impact evaluations and systematic reviews and by making evidence accessible and useful to policymakers and practitioners, 3ie and WSSCC are helping to improve the lives of people living in poverty.
(The article below was originally published with support from WSSCC by the International Institute for Sustainable Development, here) Presented by Water Supply and Sanitation Collaboration Council (WSSCC), State of Qatar (Qatar Fund for Development), Global Citizen, and Education Cannot Wait, this side event focused on sanitation as a key determinant of health and education. Panelists shared examples […]
(The article below was originally published with support from WSSCC by the International Institute for Sustainable Development, here) This side event convened to launch and discuss the findings of a global review on the effectiveness of national accountability mechanisms on progress towards the water and sanitation targets of SDG 6. The report is available online […]
On July 11, 2018 Simavi and WSSCC hosted a panel discussion during the High-level Political Forum on Sustainable Development, about “Putting Menstrual Health on the 2030 Agenda.” This event was the 5th of a live webinar series related to menstrual health management and was attended by over 100 in person and online participants. The event […]
Mr. Ali Abdulla Al Dabbagh, Deputy Director General for Planning at the Qatar Fund for Development (QFFD), and Mr. Rolf Luyendijk, Executive Director of the UN-hosted Water Supply and Sanitation Collaborative Council (WSSCC), will speak to policy- and decision-makers in New York on Thursday, 12 July 2018, about the high returns that sanitation and hygiene […]