Evaluating advocacy initiatives: what works?

Date: 25th June 2018

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Advocacy for social, economic or political change has always existed, in numerous forms and across societies. In recent decades, advocacy’s importance in bringing about social change has been widely recognised and formal advocacy programmes have proliferated, particularly in development programming. They have aimed to establish or change policy and legislation, bring about positive change within an organisation, or target behavioural and attitudinal change amongst individuals or communities. The advent of the Internet and social media has contributed to the growth of advocacy initiatives in terms of their size, frequency and scope.

How effective has this advocacy been, and where to WASH advocates and others go from here and make advocacy effective for the 21st century. A new brief from the International Initiative for Impact Evaluation and WSSCC explore the topic. Download the brief here or see the video below!

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