WSSCC partner delivers massive Global Handwashing Day campaign


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Concern Universal
, WSSCC’s implementing partner in Nigeria, and Carex, successfully concluded a massive Global Handwashing Day campaign on 15 October with music, dancing and important message: handwashing saves lives.

The celebrations were the culmination of a month-long campaign that reached 45,000 children across Nigeria and the United Kingdom, approximately 500,000 people worldwide via social media, and close to 3 million people through jingles and interviews on local television and radio.

In Nigeria, 10 percent of deaths in children under five are caused by diarrhea, which is often linked to poor sanitation and hygiene. In addition, the World Health Organization and UNICEF estimate that 71 percent of people use inadequate sanitation facilities and 25 percent practice open defecation.

As part of the campaign, children from 210 schools across rural communities in Nigeria were empowered as ‘Hygiene Heroes’ – handwashing promoters in their schools, families and communities. At 10 regional events, schools competed in the ‘CareX Factor’ talent competition. The competition enabled children to get creative about handwashing by performing their own version of the campaign anthem, ‘Wash Your Hands O’, recorded by Nigerian music star Sunny Neji. At the competition’s finale on Global Handwashing Day, the winning schools performed with Sunny Neji to an audience of about 500 people.

The campaign is one of many activities in the Rural Sanitation and Hygiene Promotion in Nigeria (RUSHPIN) programme supported by the Government of Nigeria and WSSCC’s Global Sanitation Fund. RUSHPIN aims to help two million people in rural communities improve their sanitation and hygiene practices. Find out more

Find out more about the campaign via the links below:

Social media

Blog posts

News articles