WSSCC defines societal engagement as a strategy to raise awareness for, and support achievement of, SDG 6.2 to encourage active participation from individuals and groups, including influencers (individual or group who changes the way others behave), towards these aims. Through our work, we amplify momentum and progress towards achievement of SDG 6.2, utilizing our convening role, technical expertise and a selected network of partners.
In the SDG era, influencers (people who affect how others act) and wider society are receiving information about development issues from a variety of sources beyond traditional media. In particular, WASH issues are now competing for funds globally and nationally, as budgets of traditional WASH funders shrink. Engaging policymakers require different approaches and new channels, which means we must be agile, adaptable and complementary to respond. Movements toward changing social norms can be used effectively towards achieving the SDGs.
Collaboration is central to our work and for more than 3 decades we have harnessed the energy and expertise of a global coalition of communities. At the heart of the collaboration with the Global Interfaith WASH Alliance (GIWA) is an effort to advance the goals of the Swachh Bharat Mission by changing attitudes and ultimately behaviour.
