The objective of this book is to help water supply and sanitation professionals and others who care about advancing sanitation to promote it effectively. It has been prepared for policy makers and strategic planners at national, district and municipal levels who are responsible for securing investments for sanitation and planning, commissioning, monitoring and evaluation sanitation programmes. What is promotion? Promotion involves all the things one must do to raise or advance a cause, raise the profile and status of the cause, further the growth and expansion of the cause, and to further its popularity. Promotion, in the public health sense of the word, also involves providing the enabling mechanisms to others so that they may take up the cause armed with effective tools. This book has been designed to try and meet this need with regard to the promotion of sanitation.